Economic development marketing,
informed by strategy and the site-
selection perspective.
We help economic development organizations turn strategy into stronger brands, smarter campaigns and greater visibility with the audiences that drive business investment.
About Us
Marketing built for economic
development.
Economic development marketing is different.
The audiences are specialized. The buying cycle is long. The competition is intense. And the people you need to reach—from corporate executives and site selectors to investors, talent and community stakeholders—evaluate places differently than traditional consumers.
Hickey Creative was built specifically for that challenge.
As part of the Hickey enterprise, our creative and marketing team works alongside professionals with decades of experience in economic development strategy and corporate site selection. That perspective helps us understand not only what communities want to say, but what their target audiences need to hear.
The result is marketing that connects economic development strategy to brand awareness, engagement and business-development opportunity.
What We Do
Creative expertise. Economic development intelligence. Site-selection perspective.
Brand & Positioning
Economic development brand strategy, messaging, competitive positioning and creative identity.
Marketing Strategy
Audience research, campaign planning, channel strategy, content strategy and marketing roadmaps.
Digital Marketing & Lead Generation
Paid search, programmatic, social advertising, digital campaigns, targeting, optimization and reporting.
Content & Storytelling
Business success stories, case studies, thought leadership, website content, campaign content and video strategy.
Search & Digital Visibility
SEO, AEO and content strategies designed to help communities show up where businesses and decision-makers are looking.
Research & Audience Insights
Unprecedented access to the economic development and site selection eco-system means better audience insight to make your campaigns unique to your community.
Your economic development strategy deserves marketing that understands the assignment.
Let’s talk about how Hickey Creative can help your community stand out, reach the right audiences and turn its economic development story into opportunity.